This summer, I had a 2 month Asia trip and while I was in Seoul, I saw on TikTok that there was a NewJeans x LINE FRIENDS Merch Collection Line store pop ups in Hongdae and Gangnam, I knew instantly that I needed to go. I already saw online that mostly everything was sold out and had huge lines just to get inside, so I wasn’t really expecting much when I stopped by on August 16th.
When I arrived at the Gangnam location, at the front of the store, there was a sign with all their NewJeans x LINE FRIENDS Merch Collection with stickers stating that stuff was either sold out or coming soon. It was really cool to see how much items they have made, but sad to see that they were not prepared for the amount of fans there are.
Even though almost everything was sold out, I still wanted to check out the store. I was instantly greeted by a huge ballon prop of New Jeans as Powerpuff characters. Although only 4 members can be seen from the phot below, Danielle’s character was just really high up in the air and too far on the left.
There were two separate paths, and the one on the right was the line to the NewJeans x LINE FRIENDS Merch Collection area. The actual area with the merchandise was very small and they only let a small amount of people at a time to look at the products which resulted in long lines and long wait times. While waiting we were able to see all the different items that they had for sale.
There was also a QR code that we were able to scan to get a freebie without any purchase! It was a cute paper dress up dolls that really reminds of childhood days. Since the QR lead to a Korean website, one of the staff helped me navigate through the link so I can get the freebie.
After getting to the front of the line, they let me in and I got the only Merchandise item that they had left, the get up acrylic phone grip. They only had Hanni, Minji and Hyein left, and after a long debate with myself I ended up with the Minji verison. It was quite sad to see all the other baskets completely empty though.
When I went to purchase the item, they also gave me a transparent photocard that I can put in front of photocards to make them cuter. There were 5 different variations to this transparent photocard and the cashier let me pick which one I liked the best.
After purchasing, I went to the stairs to go to the second floor, which is at the left side of the floor. It was nice to see a clear view of the whole first floor from the stairs, and also be able to see the Danielle balloon.
The second floor consisted of regular line store merchandise with one New Jeans photobooth that had a huge line. There was also huge posters of the members as you get up to the second floor.
Overall, it was really cool to see such a big turn out for this collaboration and I hope that they bring this to other line stores all around the world as well!
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